PRESS RELEASE – June 16, 2013
Des Moines, IA
The Ice Ridge - Now open in Southridge Mall - West End Shops.
"A revolutionary, eco-friendly, theater sized, synthetic ice rink and skating
academy."
Wondering where one of the best adult male figure skaters in the world
resides?
You have to look in Des Moines, Iowa. This is where Burton Powley,
from Des Moines, IA, is going to re-invent the figure skating scene in
Iowa.
Powley will focus his efforts on expanding figure skating and learn to skate at his new training facility, public skating and theatre venue at Southridge Mall, opened since May 4th.
Powley has collected an impressive set of victories including; 12 – 1st place finishes at US Figure Skating National Championships and 4 International Masters Mens titles. This highly acclaimed adult skating champion is now striving to give back to the sport he has enjoyed for so many years.
Having never been in the Olympics is the only event that
has eluded him. But Powley has established himself as one of the
best adult masters level skaters in the world.
But also just as important, is his volunteer work helping
important causes like the AIDS Project of Central Iowa, Breast Cancer
Awareness, Children’s Hospitals, and coaching up and coming young beginnner
skaters and figure skaters.
His travels have taken him away from home for many weeks
this year, coaching, competing in competitions, making personal appearances,
benefit shows, exhibitions, and fundraisers all over the world.
Powley will now try to turn his attention much closer to
home, mentoring and coaching beginner skaters, learn to skate, hockey skills
and figure skaters in Central Iowa and continuing his outreach and fundraising
efforts for a local non-profit figure skating club, the Capitol Ice Academy, in
Des Moines, Iowa, he help to establish in 1999.
His vision benefits children, families and adult skaters
that want to try the sport and see if they can take it to the next level.
Powley wants to show that Iowa can indeed produce champion figure
skaters and professional show skaters, as he has well proven.
Given the opportunity and chance to participate in the sport at any age
or any skill level is his goal for his students. And keep it fun!
“We have had a very difficult time over the last 9 years
securing ice times and funds for our community programs, since my rink was
closed, but our group is still working very hard towards their mission
statement and making a difference in their community. I have run
into many roadblocks along the way, but I am very persistent. I
would like to remain in Des Moines , because it is my home, but you can only
beat your head against the wall for so long before you think maybe I would be
better appreciated somewhere else. I don’t want to be just another
Iowan who found success and then left,” Powley said.
So he is now expanding his skating academy with a new
location at Southridge Mall in Des Moines, IA.
“We hope to see a major change in the way business,
corporations and the key players in Des Moines treat figure skaters and show
skaters. No local sponsorships exist for aspiring young figure
skaters or show skaters,” Powley said. But it is one of the highest rated
sports events on television.
“What is needed is a grassroots outreach effort to continue on the work of the Ice Ridge and the Capitol Ice Academy, which has already produced over 65 World Recreational Figure Skating Champions since 1999, as well as a host of State, National, and World Team Champions; and countless exhibitions and theatrical events for those who enjoy watching the sport and participating for fun and fitness, on a very tight budget,” he said.
Being somewhat of a pied-piper with children, Powley knows what they like and dislike about skating and can certainly produce champion and show skaters, given the proper opportunity to do so. He was honored with the Iowa Sports Foundation "2012 Caring Coach Award", over all other sports coaches in Iowa!
"This was even more special to me", since he was nominated for this award by his athletes and parents, he said.
“I have had to start over so many times and re-invent myself that it seems like second nature,” he said. “I only wish I didn’t have to beg to for opportunities for my students and skaters. I have a lot of pride and it doesn’t feel good for you to always have your hand out. What my skaters need is a hand-up, not a hand-out," he said.
The seasonal nature of the Brenton Ice Skating Plaza in
downtown Des Moines and continual changes in management and summer closer of the Metro Ice Sports Facility and Bucaneers Areas in Urbandale, have proved to be challenge for aspiring figure skaters, but Powley will continue to focus his efforts on the Ice Ridge. And continuing his work with the Hawkeye Skating Club, in Coralville, IA; where he operates his own skating school.
He will remain cautiously optimistic about the future of
figure skaters and show skaters in Central Iowa. And if the past is any
indication of his future successes, things are looking promising since
Southridge Mall is eager to have Powley bring his skaters to their location.
The Ice Ridge is available for birthday parties, private rentals, learn to skate, figure skating, and other special events.
Check out their website for complete schedule and pricing information.
http://www.theiceridge.com/
515-371-8666 or
515-829-1694 rink hotline.
Burton Powley is available for coaching, choreography,
personal appearances, as guest speakers, or for shows and exhibitions.
Check out the links below for information on
membership or other skating opportunities.
http://www.theiceridge.com/
http://capitoliceacademy.shutterfly.com
http://hawkeyeskating.org/
or call 515-371-8666.
##
Des Moines, IA
The Ice Ridge - Now open in Southridge Mall - West End Shops.
"A revolutionary, eco-friendly, theater sized, synthetic ice rink and skating
academy."
Wondering where one of the best adult male figure skaters in the world
resides?
You have to look in Des Moines, Iowa. This is where Burton Powley,
from Des Moines, IA, is going to re-invent the figure skating scene in
Iowa.
Powley will focus his efforts on expanding figure skating and learn to skate at his new training facility, public skating and theatre venue at Southridge Mall, opened since May 4th.
Powley has collected an impressive set of victories including; 12 – 1st place finishes at US Figure Skating National Championships and 4 International Masters Mens titles. This highly acclaimed adult skating champion is now striving to give back to the sport he has enjoyed for so many years.
Having never been in the Olympics is the only event that
has eluded him. But Powley has established himself as one of the
best adult masters level skaters in the world.
But also just as important, is his volunteer work helping
important causes like the AIDS Project of Central Iowa, Breast Cancer
Awareness, Children’s Hospitals, and coaching up and coming young beginnner
skaters and figure skaters.
His travels have taken him away from home for many weeks
this year, coaching, competing in competitions, making personal appearances,
benefit shows, exhibitions, and fundraisers all over the world.
Powley will now try to turn his attention much closer to
home, mentoring and coaching beginner skaters, learn to skate, hockey skills
and figure skaters in Central Iowa and continuing his outreach and fundraising
efforts for a local non-profit figure skating club, the Capitol Ice Academy, in
Des Moines, Iowa, he help to establish in 1999.
His vision benefits children, families and adult skaters
that want to try the sport and see if they can take it to the next level.
Powley wants to show that Iowa can indeed produce champion figure
skaters and professional show skaters, as he has well proven.
Given the opportunity and chance to participate in the sport at any age
or any skill level is his goal for his students. And keep it fun!
“We have had a very difficult time over the last 9 years
securing ice times and funds for our community programs, since my rink was
closed, but our group is still working very hard towards their mission
statement and making a difference in their community. I have run
into many roadblocks along the way, but I am very persistent. I
would like to remain in Des Moines , because it is my home, but you can only
beat your head against the wall for so long before you think maybe I would be
better appreciated somewhere else. I don’t want to be just another
Iowan who found success and then left,” Powley said.
So he is now expanding his skating academy with a new
location at Southridge Mall in Des Moines, IA.
“We hope to see a major change in the way business,
corporations and the key players in Des Moines treat figure skaters and show
skaters. No local sponsorships exist for aspiring young figure
skaters or show skaters,” Powley said. But it is one of the highest rated
sports events on television.
“What is needed is a grassroots outreach effort to continue on the work of the Ice Ridge and the Capitol Ice Academy, which has already produced over 65 World Recreational Figure Skating Champions since 1999, as well as a host of State, National, and World Team Champions; and countless exhibitions and theatrical events for those who enjoy watching the sport and participating for fun and fitness, on a very tight budget,” he said.
Being somewhat of a pied-piper with children, Powley knows what they like and dislike about skating and can certainly produce champion and show skaters, given the proper opportunity to do so. He was honored with the Iowa Sports Foundation "2012 Caring Coach Award", over all other sports coaches in Iowa!
"This was even more special to me", since he was nominated for this award by his athletes and parents, he said.
“I have had to start over so many times and re-invent myself that it seems like second nature,” he said. “I only wish I didn’t have to beg to for opportunities for my students and skaters. I have a lot of pride and it doesn’t feel good for you to always have your hand out. What my skaters need is a hand-up, not a hand-out," he said.
The seasonal nature of the Brenton Ice Skating Plaza in
downtown Des Moines and continual changes in management and summer closer of the Metro Ice Sports Facility and Bucaneers Areas in Urbandale, have proved to be challenge for aspiring figure skaters, but Powley will continue to focus his efforts on the Ice Ridge. And continuing his work with the Hawkeye Skating Club, in Coralville, IA; where he operates his own skating school.
He will remain cautiously optimistic about the future of
figure skaters and show skaters in Central Iowa. And if the past is any
indication of his future successes, things are looking promising since
Southridge Mall is eager to have Powley bring his skaters to their location.
The Ice Ridge is available for birthday parties, private rentals, learn to skate, figure skating, and other special events.
Check out their website for complete schedule and pricing information.
http://www.theiceridge.com/
515-371-8666 or
515-829-1694 rink hotline.
Burton Powley is available for coaching, choreography,
personal appearances, as guest speakers, or for shows and exhibitions.
Check out the links below for information on
membership or other skating opportunities.
http://www.theiceridge.com/
http://capitoliceacademy.shutterfly.com
http://hawkeyeskating.org/
or call 515-371-8666.
##
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